Following the divestment of Decléor and Saint-Gervais Mont Blanc, L’Oréal USA today announced the sale of Carol’s Daughter, a pioneering brand in textured haircare, to new ownership. The textured haircare brand’s founder, Lisa Price, has acquired the business alongside an unnamed beauty entrepreneur. WHO: Lisa Price founded Carol’s Daughter in a Brooklyn kitchen in May 1993. For more than 30 years, Carol’s Daughter has championed the textured hair movement and served as a trusted brand for the Black community. Price's vision, creativity, and deep connection to the textured hair community have been the driving force behind the brand's success.WHY: The brand will now begin a new chapter under the leadership of its founder and new President, Lisa Price, alongside an independent beauty entrepreneur with a proven track record of acquiring and growing beauty brands, including Ambi, AcneFree, Baxter of California, and Dermablend.IN THEIR OWN WORDS: “We are proud of Carol’s Daughter’s long legacy and the transformative impact it has had on the beauty industry,” said David Greenberg, CEO, L’Oréal USA. “At the heart of this legacy is Lisa Price, an entrepreneur who has always been ahead of her time and has built Carol’s Daughter into a beloved brand that has honored and celebrated women of color for decades. We are confident that, with Lisa Price as President and the support of its new partner, Carol’s Daughter will continue to thrive for years to come.